Persuasion among Ad's

Persuasion

People are always wanting a life that's better than the one they have. Even a rich person always wants to be better off. Advertisers use this feature of human nature to sell us things. They feature things they are selling as part of a lifestyle that people will see as better than the lifestyle they have. In fact, what they are selling is not the thing but the idea that a person's life can be better if they buy that thing. Advertisers persuade us with images of a fantasy lifestyle, so that people start to crave the fantasy lifestyle. It's a little like showing candy to a child, and after a little while, the child starts to crave the candy. Advertisers also use glamorous people, even famous people, to persuade us that if we buy certain things we can be like those people.
Image result for famous people in ads

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