Emotional Appeal in Media

Emotional appeal in media

Some jobs require certain attributes, such as creativity or friendliness, whereas the military doesn't. It requires people who are dedicated. So, the ads to recruit people to join the military appeal to people's emotions. They appeal to people's emotional sense of duty and attachment to the country, and then say that joining the military is the ultimate expression of love of your country. Similarly, AARP ads that claim, "you covered us, now we'll cover you," appeal to people's sense that they accomplished something in their life. They appeal to people's sentimental feelings about their youth, and their emotions about how they helped to build the world today.
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Comments

  1. SophiaMay 1, 2019 at 6:18 PM

    I agree with your blog and I think it was effective how you mentioned the emotional aspect of these ads. I think that appealing to people's feelings and making them feel as if they are achieving something can attract audiences to join to the military.

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